HAOT BRAND ASSETS · PRESS PACK
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Thanks for using the HAOT brand. These assets are licensed for editorial use,
press coverage, and authorized partner communications.

CONTENTS
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  01-Wordmark/    Primary HAOT wordmark (5 variations)
  02-Logomark/    Standalone logomark (4 variations)
  03-Lockups/     Wordmark + logomark combined (horizontal & stacked)
  04-App-Icons/   iOS / Android / favicon assets
  05-Color-System/ Adobe Swatch Exchange + reference text


COLOR REFERENCE
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HAOT Orange    HEX #FF6B35   RGB 255 / 107 / 53   Pantone 1655 C
HAOT Navy      HEX #1A2B4A   RGB 26 / 43 / 74     Pantone 289 C
White          HEX #FFFFFF   RGB 255 / 255 / 255
Black (legacy) HEX #000000   RGB 0 / 0 / 0


TYPOGRAPHY
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Wordmark: Space Grotesk Bold (Google Fonts, Open Font License)
Body: DM Sans (Google Fonts, Open Font License)


USAGE RULES
-----------
DO
  - Use the SVG version for any digital application
  - Maintain clear space equal to the cap height of the wordmark
  - Use the color version on light or dark backgrounds (we provide both)
  - Use the mono version when single-color reproduction is required
  - Keep the logomark at minimum 24px on screen, 8mm in print

DON'T
  - Stretch, skew, rotate, or distort the wordmark or logomark
  - Add drop shadows, glows, gradients, or 3D effects
  - Recolor outside of the approved color system
  - Outline or stroke the wordmark
  - Place on busy photographic backgrounds without sufficient contrast
  - Reduce below minimum size specifications
  - Use the wordmark and logomark in a custom lockup (use only the
    official horizontal or stacked lockups provided)


PRESS INQUIRIES
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Email:  press@haot.app
Brand:  brand@haot.app
Web:    haot.app/press


© 2026 HAOT. Logo and wordmark are trademarks of Clandestino Studios.
